Understanding Automations Without Hurting Your Brain
Let’s face it — the word “automation” sounds super technical, right? Like something you'd need a lab coat or a robot assistant named “Chip” to understand. But don’t worry. We’re going to break it down simply, with zero robot-speak.
So… What Is Automation?
In plain terms:
Automation is using smart tools to do repetitive tasks for you — so you can focus on what you do best.
It’s like hiring a super-organized assistant that works 24/7… doesn’t need lunch breaks… and never forgets to follow up.
Why Should You Care?
Because time is money.
Because following up with leads can be exhausting.
And because your competition might already be using it. 😳
Let’s look at 2 real-life examples to make this feel less “techy” and more “oh wow, I need that.”
🦷 Example 1: For Service Businesses
Let’s say someone fills out a contact form on your website at 10 PM.
You’re closed. The staff is asleep. But guess what?
Automation can instantly:
Send a friendly thank-you message
Offer available appointment slots
Add them to your email list
Remind them again the next morning (without you lifting a finger)
📍Result: The lead feels seen, heard, and taken care of — while you're catching Z’s.
🏡 Example 2: For Real Estate Pros
Imagine a homebuyer texts you about a property while you're in a showing.
Instead of losing that lead…
Automation can instantly:
Text them back with property details
Ask qualifying questions
Add them to your CRM
Offer to book a showing time
📍Result: You look like the most responsive agent ever (without being glued to your phone).
Automations Build Trust
When people hear from you right away — even if it’s automated — they feel taken care of.
And when you actually follow up when you say you will… you earn their trust.
(And maybe even their money 💰)
Want to See What Automations Could Do For YOUR Business?
We made it easy.
👉 Get a Free Website Audit of your marketing at
ProlificMarketing.co/marketing-report
We’ll show you where you can save time, make more money, and avoid becoming a full-time follow-up machine.
Because let’s be real — you didn’t start a business to chase emails.
